What is a Swipe File?
A Swipe File is an organized collection of useful creative references. In AdsHunting, Swipe Files help teams save and revisit ad examples with research context.
SWIPE FILES
Save ad inspiration into Swipe Files that stay useful.
A folder of screenshots is easy to create and hard to use. AdsHunting Swipe Files help teams save advertising creatives with context, organize examples around real research themes, and revisit useful references when creative decisions need to be made.
AdsHunting
Organized inspiration beats scattered screenshots.
Product workflow preview
Campaign folders
Competitor collections
Hook and offer themes
Reusable creative references
Use Cases
- Build a competitor Swipe File before a new launch.
- Save Meta ad inspiration by format, hook, or offer.
- Collect references for designers, copywriters, media buyers, and clients.
Benefits
- Keep creative references tied to the original research context.
- Organize examples around how your team actually works.
- Make ad inspiration searchable and shareable instead of temporary.
Workflow
- 1Find relevant ads through discovery.
- 2Review the creative and decide why it matters.
- 3Save it into a named Swipe File.
- 4Use the collection to brief, compare, and share creative ideas.
Questions this page answers.
Clear answers for marketers comparing ad intelligence, competitor ad research, Meta ad research, and creative research workflows.
Can Swipe Files be organized by competitor or campaign?
Yes. Teams can organize saved ad references around competitors, campaigns, hooks, formats, offers, or any research structure that supports their workflow.
Continue building the workflow.
Explore related AdsHunting product and resource pages.